Branch
Most of a tree’s value is produced while drawing it: naming the options you genuinely have, and being honest about the odds and the payoffs of each. A wrong probability is easy to repair later; a missing option is invisible. Price the tree only once the people in the room agree it is the decision they face.
The expected value of an option is each payoff times its chance, added up. It ranks the options, but it is the average of a bet you place once. Read it beside the downside: with the defaults above, Launch now averages well yet loses money about half the time, while Pilot first earns a touch more on average for far less risk.
The square keeps the option with the highest expected value. That is necessary, not sufficient: two options can share an average and carry very different risk. The tree shows you both at once, the number and the spread behind it, so the ranking comes with the reason.