Simulate
A single best guess hides the uncertainty that actually decides the call. A centre plus a 95% range (a range the true value should escape only about 1 time in 20) says what you believe and how sure you are, whether the numbers come from data or from judgement.
The tornado swings each input across its range with the others held still. The longest bar is the input whose uncertainty matters most: the one worth measuring better before you commit. With the defaults above (leads × conversion × deal size against the target), deal size throws the longest bar.
Real outcomes move every input at once. Sampling all of them together, thousands of times, gives the full spread, and the number a hard-to-reverse decision cares about most: how often it falls short.